Today, however, it is politically effective, and socially acceptable, to deny scientific fact. Narrowly defined, “creationism” was a minor current in American thinking for much of the 20th century. But in the years since I was a student, a well-funded effort has skillfully rebranded that ideology as “creation science” and pushed it into classrooms across the country. Though transparently unscientific, denying evolution has become a litmus test for some conservative politicians, even at the highest levels.

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Meanwhile, climate deniers, taking pages from the creationists’ PR playbook, have manufactured doubt about fundamental issues in climate science that were decided scientifically decades ago. And anti-vaccine campaigners brandish a few long-discredited studies to make unproven claims about links between autism and vaccination.

This is the age of truthiness. We have an industry that promotes truthiness and employes people to provide fact-like quotes to balance out arguments.