By appearing on the hood of Conz’s car, the Rite will reach millions of viewers during ESPN’s race coverage. (Up to 30 million “impressions” per race—a figure that calculates the number of people watching, and the number of times a portion of the car appears on screen.) “The NASCAR demographics fit our demographics,” says Dodd. When I ask him to be more specific, he just says, “Men.”
Besides wondering it the Illuminati will sponsor Formula 1, this article made me think that that maybe some rouge Onion editor managed to sneak into the Slate office and get access to the server.