The Masons make a bid for NASCAR

By appearing on the hood of Conz’s car, the Rite will reach millions of viewers during ESPN’s race coverage. (Up to 30 million “impressions” per race—a figure that calculates the number of people watching, and the number of times a portion of the car appears on screen.) “The NASCAR demographics fit our demographics,” says Dodd.… Continue reading The Masons make a bid for NASCAR